In the fields and mountains, to build high-end audio brand


来源: 欧洲侨报   时间:2022-07-05 21:56:45





Qiao Hua, International Daily News In the overseas Chinese hometown of Enping City, Jiangmen Chakeng Village Committee, an unusual countryside, people will hear from time to time here will come out of the majestic symphony, delicate light music, dynamic rock music, and a variety of classic music and songs, like a live music recital. It turns out that this is a local audio manufacturer's outdoor audition studio, the founder of the enterprise Yu Wanming after ten years, to create a high-end Chinese audio brand - "Junzi Long". Recently reporter came to the base of the electronic audio factory in the village committee of the tea pit, met with Yu Wanming, who is in his forties this year, to explore his entrepreneurial journey.
Re-entrepreneurship - back home to build the best speakers in China
In 2013, in the audio industry in Beijing for nearly two decades, Yu Wanming returned to his hometown of Enping, in the village of Chakeng an ordinary countryside to settle. The overseas Chinese hometown of Enping has been recognized by the relevant state departments as the hometown of Chinese microphones and film equipment since the 2000s. As a senior sound engineer, Yu Wanming has owned four companies in Beijing and is quite famous in the industry, with businesses including sales, rental, LED, and recording studios. His company has participated in the design of the sound reinforcement system for the 60th anniversary of the National Day party in Tiananmen Square, Beijing and the national tour of many famous artists, and has also acted as an agent for many brands at home and abroad, successfully pushing them to the national market.

Picture:Yu Wanming explained the importance of box structure to sound
And returning to Enping is not his idea of returning to the forest. Years and years of pragmatic performance experience, Yu Wanming see the grim reality of China's audio manufacturing industry, in some high-end large-scale stage performances, although China's lighting equipment has reached the international level, but in the choice of high-end audio equipment, sound engineers are abandoned domestic audio amplification equipment and choose foreign equipment, the reason is that the technology is not as good as others. Yu Wanming said frankly to reporters, domestic audio has not reached the real high-quality requirements.
For this reason, Yu Wanming is determined to start a business again to make a good speaker belonging to the Chinese. Determined to "manufacture world-class speakers", "Junzi Long" audio brand into the design and manufacturing phase.
However, everything is difficult at the beginning, from the transformation of the engineer to the manufacturer, how easy it is. Although he has many years of experience in front-line performance engineering, but to really do their own speakers, he realized that he needs to understand the music, product positioning and application than others know more, and to be proficient in the production process and speaker design. These are his "shortcomings", so R & D work is difficult. In the "Junzi Dragon" was just established two years, did not sell a speaker, because the entire entrepreneurial team believes that it can not be launched to achieve the desired effect of high-quality speakers.
However, the team members determined that they "must make their own Chinese brand", and they did not give up. They took great pains to consult many of the industry's top executives, worship them as teachers, invite them to Enping, hire them as expert technical advisers, learn from the basics, "to do China's good speakers" the dream slowly began to become clear.
Ten years of work - high quality speakers came out of nowhere
Through more than two years of continuous improvement, a friend in Beijing felt that "Junzi Long" then developed the speaker has reached his needs, bought the "Junzi Long" , the first generation of speaker products LC120, which also became the " Junzi Long" the first customer. Since then, LC120 sold and recycled six times, experiencing no less than 100 times of modification, continuous improvement, continuous adjustment, towards the process of perfect audio, which has also become a valuable asset of the team.
With the improved understanding of speaker technology, coupled with the matching of audio quality through a variety of power, the audio quality is getting higher and higher. Whether it is a few hundred dollars of low-end products, or tens of thousands of dollars of high-end speakers, they choose the best raw materials. Two years later, the second generation of "Junzi Dragon" products were launched, and to do a step in place - as a result of pre-tuned a variety of speaker combination data, through the amplifier, each speaker can be called directly. "Junzi Dragon" gradually opened up the market, won the first customers.
After figuring out the "doorway", "Junzi Long" audio development began to enter the right track. Yu Wanming told reporters, to make a good speaker, like a good dish, from raw materials to cooking production of each link is interlocking. Speaker used in the structure, circuit design, speakers, plates, glue, wire mesh and even a screw, will affect the sound quality of the speaker.

Picture:This is the outdoor testing space for CPL Audio's large sound system
Talk about the development - the most difficult road is the best road
In several years of market growth and technical accumulation, "Junzi Long" this year ushered in the explosion. First of all, they launched the Ld coaxial point source loud pressure thunder full range acoustic loading and acoustic frequency correction technology series products, and in cooperation with Hu Zhongming experts EAConnect (by three local companies in Enping City, including enbao, apc and cpl) in the research and development process, obtained the patent of intelligent bit directional control system and produced its extended products, intelligent bit directional The success of the research and development of the control system also indicates that "Junzi Long" truly towards the road of innovation. The new design of active hifi speakers also into thousands of households. In the past two years, Yu Wanming dedicated to the research and development of indoor speakers hcd series of monitor-grade active speakers have also been highly recognized by the industry's audio and sound reinforcement industry.
Now, "Junzi Long" product line has been extended to mobile performances, theaters, theaters, entertainment, stadiums, conferences and other segments, and gradually opened up a new market situation. They have reached international authorization with agents in many countries, blowing the trumpet to enter the overseas market.
Speaking of the future development of "Junzi Long", Yu Wanming said firmly: "If the audio is cheap, you will face countless rivals. Only to do a good job of high-end audio, and you compete with only the top few rivals, so the most difficult road is actually the best road."
Entrepreneur's voice.
Stand on the high point of the world audio Only innovation and struggle a road
Yu Wanming told reporters that a good speaker manufacturer needs to have an artist's ear, to the gentleman's for, do the sound of the dragon, cast the soul of the brand, "Junzi Dragon" as the first domestic professional audio brand using the Chinese trademark, at the beginning of the establishment of the Oriental cultural heritage of the craftsman, craftsmanship, craftsmanship, craftsmanship soul quality goals. In the field of professional audio, dominated by foreign brands, "Junzi Long" such a national brand to succeed, to stand on the world audio high point no secret, only innovation and struggle a road to the end.
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